Charities
A Non-Profit Guide to Getting Started on Twitter
Hardly a day goes by without hearing about Twitter these days, for an excellent reason: with more than 200 million active users, it seems as if the whole world has thrown itself at the 140-character holy grail of social media. If your organisation hasn't embraced it yet, don't worry: it isn't too late, and we've compiled a handy guide to get you started.
Creating a Content Strategy for Your Charity Website
August 2007
Whereas a charity label may open doors for you in the community, there is no such comfort on the World Wide Web. On the Internet, content is king. Get it right and you are often through the door and into the heart and mind of the web user.
Increase Donations to Your Charity
August 2009
The secret: make it as easy as possible
You're running a successful charity, you get plenty of people visiting your website, and people appear to engage with the information and content you provide, but there's a vital key ingredient missing: your hordes of eager visitors are failing to put their mouse where their money is. Don't feel bad; you'd be surprised to learn how many people get donation buttons wrong. Here’s how to do them right.
How to Promote an Event Using Social Media
May 2009
Twitter, Facebook, YouTube and Flickr seem to be currently the most used social media networks by charities and non-profits. The power of these social media sites is that a small number of individuals can make a big difference because of the sheer volume of potential givers that are out there and the tools that are readily available and free to use.
Choosing the Right Online Donation Service
November 2007
There are many methods of promoting and handling charitable donations online. But with such a large selection to choose from, how can you tell which service is best for you?
Charities: a Business Case for Web Accessibility
August 2008
With the Internet becoming increasingly important in people's lives, web accessibility is an opportunity that charities can no longer ignore.
Facebook and Fundraising
June 2008
The challenge of attracting supporters is leading some charities to fundraise on Facebook.
With over 70 million active users, of whom half visit the site every day, it was only a matter of time before charities started to capitalise on Facebook's popularity.
As the site grows, so too does the opportunity for all not for profit organisations to spread the word about their cause and raise much needed funds whilst doing so.
How Do Users Read Your Website?
August 2008
Commenting about how users read the web, usability expert Jakob Nielsen believes that actually, They don't.
Flawless spelling, eye catching pictures and bright colours on a website are all very well but research suggests that visitors will most often scan a page before delving into detailed reading.
Need More Web Traffic? Get with the Kids
November 2008
Today's philanthropic kids are tomorrow's donors, so charity websites should inform and educate in order to stimulate children's interest in charitable causes.
Inclusive websites
Raising funds will be any charity's priority, so websites tend to be built with the target donor audience in mind, where naturally, adults are high on the agenda. Jumping to the conclusion that a website is an adult-only domain could be limiting your PR potential.
