Social Media
A Non-Profit Guide to Getting Started on Twitter
Hardly a day goes by without hearing about Twitter these days, for an excellent reason: with more than 200 million active users, it seems as if the whole world has thrown itself at the 140-character holy grail of social media. If your organisation hasn't embraced it yet, don't worry: it isn't too late, and we've compiled a handy guide to get you started.
How to Promote an Event Using Social Media
May 2009
Twitter, Facebook, YouTube and Flickr seem to be currently the most used social media networks by charities and non-profits. The power of these social media sites is that a small number of individuals can make a big difference because of the sheer volume of potential givers that are out there and the tools that are readily available and free to use.
Facebook and Fundraising
June 2008
The challenge of attracting supporters is leading some charities to fundraise on Facebook.
With over 70 million active users, of whom half visit the site every day, it was only a matter of time before charities started to capitalise on Facebook's popularity.
As the site grows, so too does the opportunity for all not for profit organisations to spread the word about their cause and raise much needed funds whilst doing so.
Need More Web Traffic? Get with the Kids
November 2008
Today's philanthropic kids are tomorrow's donors, so charity websites should inform and educate in order to stimulate children's interest in charitable causes.
Inclusive websites
Raising funds will be any charity's priority, so websites tend to be built with the target donor audience in mind, where naturally, adults are high on the agenda. Jumping to the conclusion that a website is an adult-only domain could be limiting your PR potential.
