Usability
Creating a Useful URL Structure
It may not be the sexiest part of web development, but let's face it: in many situations, an URL is going to be the first interaction with your website. They might have read it off your business card, on the side of one of your building or a vehicle, or perhaps been given the link to an interesting article by a friend. In this article, we'll take a look at what makes a good URL, and what the advantages are of having a good URL structure.
For Whom Are You Creating Your Site?
March 2010
Most people start building a website completely at the wrong end of the process. Surprised? Think about it: how often have you heard somebody say Our website should be blue to match our logo
, or We need to get more people to subscribe to our newsletters
as the very first idea towards a new site?
Are Your Online Forms User-Friendly?
December 2007
A poorly designed form always reduces your chances for getting a sale or gaining a qualified lead.
This article discusses the merits of a good form and the pitfalls of bad forms. It offers advice and tips on how to increase your success rates by making your forms more user friendly.
Forms are used to collect information or to allow prospects to buy products or services online. It therefore goes without saying that a badly designed form could mean loosing a sale, an online donation or valuable contact information about a prospect.
Increase Donations to Your Charity
August 2009
The secret: make it as easy as possible
You're running a successful charity, you get plenty of people visiting your website, and people appear to engage with the information and content you provide, but there's a vital key ingredient missing: your hordes of eager visitors are failing to put their mouse where their money is. Don't feel bad; you'd be surprised to learn how many people get donation buttons wrong. Here’s how to do them right.
How Do Users Read Your Website?
August 2008
Commenting about how users read the web, usability expert Jakob Nielsen believes that actually, They don't.
Flawless spelling, eye catching pictures and bright colours on a website are all very well but research suggests that visitors will most often scan a page before delving into detailed reading.
Need More Web Traffic? Get with the Kids
November 2008
Today's philanthropic kids are tomorrow's donors, so charity websites should inform and educate in order to stimulate children's interest in charitable causes.
Inclusive websites
Raising funds will be any charity's priority, so websites tend to be built with the target donor audience in mind, where naturally, adults are high on the agenda. Jumping to the conclusion that a website is an adult-only domain could be limiting your PR potential.
