Facebook's New 'Like' Feature Helps SEO
10 May 2010
Facebook’s new 'Like' feature adds a dimension to profiles. Users clicking the 'Like' button can display links on their profile that they are keen on or want to be associated with. It creates a more dynamic look than the previous list format for products, businesses and profiles they are interested in.
In a recent DirectNews article, Idea Taxi’s director Sam Tilston said the new feature may improve search engine optimisation (SEO) and provide other new opportunities at Facebook. (Idea Taxi is a website marketing company.) However, he also said that it may leave Google-based SEO less effective.
Taking advantage of the feature in developing pages and groups should benefit users’ marketing efforts. Online news sites that incorporate the Like feature will also make searches more dynamic. It’s just one more way in which social networking is becoming the best avenue for expanding marketing efforts.
