Google-Friendly Sites
When it comes to building sites for great search engine traffic, the old adage if it sounds too good to be true...
was never more apt. Some Search Engine Optimisation (SEO) consultancies will promise you the world, will claim to have a 'special relationship' with Google, or guarantee a top-3 search result.
SEO done the right way
There are generally two ways of doing SEO: one is through tricks that work right now but might not tomorrow. The other is to understand what a search engine really tries to do: it tries to give searchers the most relevant results for their searches.
The 'secret' to SEO is something that people rarely want to hear: there is no 'silver bullet'. The best way to rank well in search engines is to have great pages with great content - and if it is good for users, it's usually good for search engines, too.
Giving your site a head-start
We help the search engines along to give your site a head-start: we will build the best pages for your users. Our sites are based on best practice across the board: pages built with standards-compliant code, available through well-formed URLs, and accessible in every way. Combine that with content that is so good that users want to read, interact with and link to it, and you're most of the way there.
We will help you with researching and building a keyword strategy, overlay this against that of your competitors. Create your Google Sitemap to speed up the addition of your web pages to Google listing and implement a plan for tracking how people actually interact with your site.
Getting quality search traffic
Remember that, when it comes to search engine traffic, it's not about quantity, but quality. Think about it this way: would you rather have 100 visitors with a 1% conversion rate, or 30 visitors with a 30% conversion rate? We'd take the latter any day of the week, and we'll help you to achieve the same.
